Instacart provides grocery delivery and pickup services in the US and Canada. Customers can use the service to order goods from participating stores, and a personal shopper will conduct the shopping for them. As one can imagine, the Instacart experience relies heavily on machine learning. Nearly every product and business innovation at the company is based on machine learning (ML), including helping users locate the ideal things in a catalog of more than 1 billion products and enabling 5,000 brand partners to connect their products to potential customers. In 2016, the company began creating its machine learning framework called Lore.